Who's Entertaining Who?: How The Internet Picks Up Drake's Slack
Drake's latest No. 1 hit "In My Feelings" shot to the top of the charts thanks to a viral dance challenge that had little to do with the rapper himself.
Earlier this week, Drake secured the fourth solo Billboard Hot 100 No. 1 of his career with the song "In My Feelings," off his fifth studio album Scorpion. But while most of the raps are his, the song's skyrocket up the charts is due, in large part, to something Drake had nothing to do with.
The beauty of a meme is that it becomes something larger than anything its creator ever intended. The beauty of "In My Feelings" and what's being called Challenge — the pop culture dance craze
