White Revolution 2.0
Triptur, A small hamlet about 150 km from India's Silicon Valley Bangalore, greets people with its green coconut plantations. Life is calm and serene in the village that is home to Karnataka's largest copra market. Triptur is now hogging headlines for another stream of business. Around 160 organic dairy farms under the brand Akshayakalpa have been operating in this region for the past eight years. Everyday, more than 15,000 litres of milk is collected using milking machines, preserved in chillers that are maintained at 4 degree Celsius, transported to Bangalore and distributed directly to the consumer within eight hours, farm fresh.
Akshayakalpa is one of the many new generation 'farm to home' dairy companies that have mushroomed in Indian metros and Tier II towns. Mostly owned and operated by young 'professional milkmen' who have quit jobs in multinational IT companies, investment banks, management companies et al. to take up the business, these enterprises are creating a churn in India's organic milk industry in particular and the milk sector in
