Amazon.com (AMZN) Buys PillPack: No Clear Winner, One Very Clear Loser
Any doubt that e-commerce giant Amazon.com (AMZN, $1,701.45) was serious about getting into the pharmacy business was wiped away Thursday, June 28. That's when Amazon announced it is buying mail-order/online pharmacy PillPack.
PillPack, which bills itself as a "new kind of pharmacy," doesn't appear much different than any other online pharmacy at first blush. Prescription submissions are handled online, and the company works with caregivers and insurers, making for a mostly seamless experience. But PillPack stands out in one simple way that is indeed Amazon-like. The company repackages and prepackages medications by the day, allowing users to open just one daily package that may contain several different medicines. Users find this approach much easier to manage, allowing them to take the right pills at the right time.
For this nuanced advantage, Amazon reportedly was willing to shell
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