The festival makeover: swords, gong baths and gigs in a volcano
New experiences, great food and yoga have become a big draw as audiences demand more for their money
Festivals have moved on from music, mud and a murky pint of cider. This year they are just as likely to involve qoya dancing, racing hovercraft, learning medieval swordplay or dancing in a lava tunnel.
Promoters are turning to activities to lure people to their festivals, as audiences demand new experiences and great food and show less interest in musicians, DJs or even whether there is a stage.
Boutique festivals such as are putting the stress on adventure sports and “wellness” activities with DJs such as and providing a garnish rather than the weekend’s main focus.
