How to Go Big—While Keeping Costs Low
In his new column and video series, Inc. columnist and legendary entrepreneur Norm Brodsky visits with founders and helps them solve challenges. Here, he and Shlomo Birnbaum, founder of Newark, New Jersey–based Single Serve Beverage Distribution—an Inc. 500 company that this year will sell 100 million pods of ground coffee that pop into coffee machines—wrestle with expansion and rising labor costs.
NORM: You pack, you sell, you collect. How can you have a problem?
SHLOMO: With all the new products that we’re bringing in, we want to be as efficient as possible. The question we have is where we should move our factory to allow us to do that.
How many employees do you have?
About 35.
Have you talked to them?
