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    Applebee's and IHOP's new recipe for success: technology, takeout and takeovers

    by Alejandra Reyes-Velarde, Los Angeles Times Feb 21, 2018 4 minutes

    With free birthday breakfast meals and all-you-can-eat riblets, the IHOP and Applebee's restaurant chains became a traditional stop for millions of American families seeking a feast.

    But casual dining restaurants began to lose their appeal for millennial-generation foodies, and in 2016, Applebee's tried to update its image. The restaurant got rid of its signature riblets and other items and introduced more upscale options, including steak cooked on wood grills that were newly installed in restaurants.

    The move quickly backfired. In the first three months of 2017, Applebee's' same-store sales - sales at restaurants open at least 18 months, a key measure of performance - dropped 7.9 percent from a year earlier, said Stephen Anderson, a Maxim Group analyst who focuses on

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