Chain's like Chili's trying to dish up growth again
by By James F. Peltz, Los Angeles Times
Sep 21, 2017
4 minutes
Chili's Grill & Bar is going on a diet to fatten its sales - just one of the strategies casual-dining chains are using to reverse a slowdown in growth.
Chili's is slashing the number of items on its menu by 40 percent, to 75 from 125, to focus on its core offerings, such as burgers, fajitas and baby back ribs. The chain is trying the leaner menu in hopes of stemming a sales drop.
"We had to take control of what we could control," Chili's President Kelli Valade said. "We had potentially lost our way."
The entire sector of publicly held, mid-priced U.S. restaurant chains seems to be struggling to find its way back to growth. The brands face stagnant or slumping sales and
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