Facing Slumping Sales, Coke Hopes To Catch A Wave Of Fans With New Flavors
The beverage company hopes to entice young people and former soda drinkers with four new fruity versions of Diet Coke. The decline in sales reflects a shift toward bottled water and flavored seltzer.
Coca-Cola introduced four new fruit-flavored versions of Diet Coke this week in an effort to entice former soda drinkers and LaCroix-guzzling seltzer lovers.
The new flavors â Feisty Cherry, Twisted Mango, Ginger Lime and Zesty Blood Orange â are sold in slimmer, redesigned cans. They were launched as part of the beverage company's endeavor to
