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    Will CNN's new Facebook ad be effective?

    by Leonard Pitts Jr., Tribune Content Agency Oct 25, 2017 2 minutes

    You see an apple.

    But not just any apple. Perfect in color, perfect in shape and without blemish, this is the apple other apples dream of being. It is the acme of apples, the most apple-y apple you ever saw, and you'd never mistake it for something else.

    "This is an apple," says a male voice, as a piano idles aimlessly. "Some people might

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