Gun sellers join forces to curb suicide by firearm, rampant in rural areas

John Yule, 53, manages Wildlife Sport Outfitters, a hunting and fishing supplies store on the edge of Manchester, N.H., and is “deeply involved in the Second Amendment community.”

But six years ago, while listening to a public radio story, Yule heard about a way he could tackle a familiar problem — the high rates of suicide in rural areas like some nearby in his state — through the New Hampshire Firearms Safety Coalition.

He decided to get involved.

Now he’s part of a team of people on the front lines — gun dealers like himself who, in many cases, claim a rural customer base — trying a simple but.