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    Upworthy Was One Of The Hottest Sites Ever. You Won't Believe What Happened Next

    After popularizing sensational headlines and taking your news feed by storm, Upworthy seemingly fell off a cliff. Its story reveals just as much about Facebook as it does about why we click.
    by Sam Sanders Jun 20, 2017 4 minutes
    Eli Pariser, CEO of Upworthy, speaks onstage at during the 2014 SXSW Festival in Austin, Texas. At its peak, the site, which is founded on a mission of promoting viral and uplifting content, was reaching close to 90 million people a month.

    This amazing kid got to enjoy 19 awesome years on this Planet. What he left behind is wondtacular.

    See why we have an absolutely ridiculous standard of beauty in just 37 seconds.

    A boy makes anti-Muslim comments in front of an American soldier. The soldier's reply: priceless.

    You know it well. The Upworthy headline. That model of building curiosity by keeping the true topic of a story hidden until you click.

    You may hate them. But they work. By the end of 2013, at least two news outlets said Upworthy was the fastest growing media site of all time.

    At its peak, the site, which is founded on a mission of promoting viral and uplifting content, was reaching close to 90

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