Inc.

Elevating the kitschy college-town experience

FLEA MARKET CHIC Graduate’s design team scours antique shops to find local gems, like the framed art in its Tempe, Arizona, lobby, the vintage card catalogs that double as the front desk in Charlottesville, Virginia, and the vintage canoes repurposed as lobby lights in Madison, Wisconsin.

GRADUATE HOTELS exist only in college towns, but you’ll never see a felt football pennant in one of their lobbies. Instead, in the boutique chain’s Berkeley, California, location, you’ll find 9,000 vintage issues of National Geographic—the magazine’s cover features a Pantone number that matches one of UC Berkeley’s team colors. In the Graduate in Lincoln,

You’re reading a preview, subscribe to read more.

More from Inc.

Inc.3 min readCorporate Finance
The Burn of Slow Churn
✕ THE PROBLEM “After 38 years in the business, I bragged that I'd never had a single officer quit my company. I liked the people who worked for me. We were a very tight-knit group of friends. I traveled and went on family outings with them and knew t
Inc.4 min read
The Business of Building a Better Future
Rohit Bhargava | INC.'S NON-OBVIOUS BUSINESS BOOKS The founder of the Non-Obvious Company, Rohit Bhargava is a trend curator and best-selling author of nine books. What vibe do people most want from their place of work? Answer: coffee shop cozy. This
Inc.26 min read
How They Stay On Top
Karen Robinovitz & Sara Schiller Stirring Up Hope in Unexpected Places Co-founders of the Sloomoo Institute TWO things helped Karen Robinovitz, 52 (near right), and Sara Schiller, 53, overcome the most devastating periods in their lives: friends and

Related Books & Audiobooks