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'This Is Us' Creator Dan Fogelman Says He Didn't Mean To Make You Cry

Fogelman says he was genuinely surprised to learn that his NBC family drama has a reputation for making audiences teary. "It was not the intent, nor something I expected," he says.
Dan Fogelman is the creator of the breakout NBC family drama <em>This Is Us. </em>Producer Kevin Falls, who has worked with Fogelman on previous shows<em>, </em>has coined a term for the twists and monologues that Fogelman sprinkles into scripts: "Fogeldust."

When a TV show really connects with viewers, it's often a lightning-in-a-bottle experience; a collision of talent, material and public mood that is difficult to define. But that hasn't stopped people from asking Dan Fogelman, the creator of NBC's supersuccessful family drama This Is Us, this question: How did you pull this off?

Fogelman's answer: tone, timing and cast.

"There is a form of storytelling — a tone — that lives in between the laugh and the [heavy] emotion," says Fogelman, noting that This Is Us strikes a balance between the dark stories critics seem to love and the lighter, more populist fare. "If you hit that tone right, it can be everything."

[Editors' note: The rest of this story discusses some major plot points, so if you're not caught up on episodes, you may want to watch before reading further.]

Cast member Ron

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