Inc.

Bethenny Frankel

The Real Housewife and founder and CEO of Skinnygirl knows that getting your business on TV can be fool’s gold—but tells you how to make it real
REALITY CHECK “You have to think of everything. As a boss and a company owner, no one thinks of the things that I think of,” says Bethenny Frankel.

You sold the Skinnygirl name to Beam Suntory—only for alcohol products. How did you hold onto the brand for everything else?

When Beam was interested, I thought: When Grey Goose sold, that was it. Now the company can’t

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