Inc.

Blazing a Path to a Better Brain

Fearless founders are hacking their cortexes in ways that will inspire you. Or horrify you. Or both
ONE PILL MAKES YOU LARGER A host of compounds that allegedly provide brain benefits—like Bacopa monnieri and L-theanine–have moved from internet discussion boards to drugstore shelves.

BRAIN HACKING—EXPERIMENTING WITH supplements and physical techniques to boost alertness and productivity—sounds like something you wouldn’t want to attempt without a medical professional nearby, and maybe not even then. But you’re already doing it, says Nootrobox founder Geoff Woo, whose Andreessen Horowitz–funded and San Francisco–based startup makes supplements purported to sharpen brainpower. “This,” he

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