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    Why This New Form of Funding Has the Music Industry Amped Up

    The music industry tests a new way to fund growth.
    by Melinda Newman Dec 01, 2015 2 minutes
    Banking on artists: Music biz veteran James Diener.

    As CEO and president of A&M/Octone Records -- home to such acts as Maroon 5 and Flyleaf -- James Diener had a front-row seat to the habits of music creators, specifically the monetary shenanigans and squeezes that could derail their careers. After selling Octone two years ago, Diener decided to do something about those problems, coming up

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