Crunch Time
Experience and a strong network pay off for a healthful-food startup
Robert Mock and Mike Shim had no experience in the food industry. But the San Francisco-area friends had a strong desire to make a healthful seaweed snack chip, and they shared an extensive network of contacts in the technology and finance sectors. So late in 2011, Mock, a former derivatives banker, and Shim, a former executive at Yahoo and Groupon, put their Rolodexes
