Young Entrepreneurs Create a Formula to Give Ads a Viral Boost
Virool gives businesses a self-serve, social video advertising platform to help get the kind of exposure that only a viral hit can bring.
In Jan. 8, 2010, the infamous , documenting a hysterical reaction to a natural phenomenon. For about seven months it languished, barely seen--until Jimmy Kimmel tweeted a link to his followers, proclaiming it the "funniest video in the world." Views today sit at well over 37 million.
