Autopsy Franchise Aims to Educate About Death
1-800-Autopsy tackles a need that never really goes away.
Two or three times a week, a Hollywood executive or reality-show producer calls Vidal Herrera and asks him to appear on TV or to rent out his office for use as a location. Lawyers bug him to take on high-profile assignments (the families of both Michael Jackson and Whitney Houston made inquiries). Herrera almost always refuses.
It may seem like a guy who tools around his home base"--and a guy who, as a side gig, sells couches made out of coffins--would be a sucker for attention. But Herrera isn't interested in shock value. He wants to educate people about death and the value of private autopsies. Since 2005 he has tried to expand high-quality services to other parts of the U.S. through his 1-800-Autopsy franchise.
