Entrepreneur

A Candy Emporium for Adults

Because grown-ups need the occasional sugar fix, too.
Sugary chic: Co-founder Rosie O'Neill.

Theirs is the ultimate meet-cute startup story--a romantic-comedy business tale. Rosie O'Neill and Josh Resnick were on their third date in 2010, at a screening of Willy Wonka & the Chocolate Factory. They started talking about a candy store that would appeal to adults.

Sure, there are plenty of fancy truffle shops and chocolatiers, but what about gummies, licorice, marshmallows and jelly beans? Why not a grown-up, gourmet candy business?

The date worked out, and their flirty conversation turned as an online company with candies from around the world, including "adult" confections such as champagne gummy bears, espresso caramels and absinthe and single-malt scotch cordials.

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur9 min readPopular Culture & Media Studies
15 Side Hustles You Never Knew Existed
If you don’t get squirmy around creepy-crawlies, try breeding insects! Crickets, Dubia roaches, and mealworms are all easy to cultivate, and lizard-owners never stop needing to feed their reptiles. Jeff Neal learned this in 2016, when he bought his d
Entrepreneur2 min read
Weathernews Inc.
“Asia will be the furnace in which a new era is forged,” according to global consultancy McKinsey – and Japan, as the continent’s second-biggest economy, will play a central role in this. The key engine of growth is likely to be services, which accou
Entrepreneur2 min read
The Loss That Changed My Company
When I was 17, I founded a company to save police officers’ lives. We distribute and manufacture body armor and other protective equipment. And yet, I will admit: For the first eight years, this work felt abstract—like watching war unfold on the nigh

Related Books & Audiobooks