Advanced Computing Techniques: Implementation, Informatics and Emerging Technologies Series
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About this series
Digital Transformation in African SMES: Emerging Issues and Trends aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation.
This book provides comprehensive insights into the role of electronic commerce in the success of Small and Medium Enterprises (SMEs) in developing countries, with a specific focus on Africa (Chapter 1). Chapter 2 explores the nexus between digital transformation and SME performance, offering perspectives from developing economies. The challenges faced by SMEs in Africa regarding the adoption of Big Data are examined in Chapter 3. Chapter 4 delves into the exploration of email marketing strategies among SMEs. Additionally, the book covers factors influencing the adoption of Big Data by SMEs in Africa (Chapter 5) and investigates the use of technology by SMEs and its impact on the firms (Chapter 6). Chapter 7 focuses on key factors and impacts related to the adoption of social media by Small and Medium Enterprises.
The volume provides information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, businessmen, researchers, and university and college students, interested in digital transformation in Africa.
Titles in the series (3)
- Trends in Future Informatics and Emerging Technologies
1
A variety of computing techniques have been developed in recent times in combination with emerging technologies. Such techniques, coupled with an increase in computing power, has given credence to an information based paradigm in many fields (also termed as informatics). Informatics computing has evolved into complex structures of heterogeneous methods involving multiple data processing applications. Research on new technologies also brings new tools to use along with continuous improvements in existing tools. This reference presents contributions that cover emerging computing techniques and their implementation in computer science, informatics and engineering, as well as other important topics that are often discussed in the modern computing environment. Chapters in this book are contributed by researchers, academicians and industry experts and inform readers about current computer technologies and applications. The topics covered in the book include, online privacy, internet gaming disorder, epidemiological modelling (including COVID-19), computer security and malware detection, document sentiment analysis, and project management. This book is an interesting update on new trends in computing techniques and applications for readers interested in the latest developments in computer science.
- Digital Transformation in African SMEs: Emerging Issues and Trends Volume 2
2
Digital Transformation in Education and Artificial Intelligence: Emerging Markets and Opportunities aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation. This volume encompasses diverse perspectives on the digital landscape for Small and Medium Enterprises (SMEs). It delves into the use of digital tools like Big Data, IoT, AI, and ML in Chapter 1, followed by an exploration of factors influencing online shopping adoption in SMEs in Ghana (Chapter 2). Chapter 3 sheds light on the digital transformation of African SMEs, while Chapter 4 offers insights into the consequences of digitalization for SMEs in Sub-Saharan Africa. The subsequent chapters cover topics such as the impact of Big Data on SMEs' performance, digitization initiatives for African telecom service providers, the role of social media as a promotional tool for SMEs in Ghana, and the utilization of Artificial Intelligence by SMEs in Africa, addressing both benefits and challenges. The chapters provide information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, entrepreneurs, researchers, and students interested in digital transformation in Africa.
- Digital Transformation in African SMEs: Emerging Issues and Trends Volume 3
3
Digital Transformation in African SMES: Emerging Issues and Trends aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation. This book provides comprehensive insights into the role of electronic commerce in the success of Small and Medium Enterprises (SMEs) in developing countries, with a specific focus on Africa (Chapter 1). Chapter 2 explores the nexus between digital transformation and SME performance, offering perspectives from developing economies. The challenges faced by SMEs in Africa regarding the adoption of Big Data are examined in Chapter 3. Chapter 4 delves into the exploration of email marketing strategies among SMEs. Additionally, the book covers factors influencing the adoption of Big Data by SMEs in Africa (Chapter 5) and investigates the use of technology by SMEs and its impact on the firms (Chapter 6). Chapter 7 focuses on key factors and impacts related to the adoption of social media by Small and Medium Enterprises. The volume provides information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, businessmen, researchers, and university and college students, interested in digital transformation in Africa.
Read more from Mohammed Majeed
Digital Transformation in African SMEs: Emerging Issues and Trends: Volume 3 Rating: 0 out of 5 stars0 ratingsDigital Transformation in African SMEs: Emerging Issues and Trends: Volume 2 Rating: 0 out of 5 stars0 ratings
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