Welcome to a new episode of The Founder Podcast. Tired of customers saying "maybe" or needing to think it over? In today’s episode, we dive into the secrets of setting customer expectations and mastering the hard soft close. We’ll discuss how to get clear decisions from your customers before revealing the price and share a game-changing technique that has brought in hundreds of thousands of dollars. Tune in for practical tips and real-life examples to boost your sales skills and close more deals confidently. 
Highlights:
"Setting clear expectations isn’t about taking the slap away, but letting them know it’s coming so they can be prepared."
"The hard soft close gets customers to commit before a decision needs to be made, using what you can control."
"Customers buy confidence; they need to believe that you, the salesperson, believe in your product."
Timestamps: 
00:00 - Setting Customer Expectations
03:00 - The Power of Clear Expectations
06:00 - Emotional Sales and Logical Justification
10:00 - Framing the Sale
14:00 - Step-by-Step Customer Journey
21:00 - The Hard Soft Close Explained
25:00 - Handling Common Objections
30:00 - The Importance of Getting a 'No'
35:00 - The Role of the Salesperson
40:00 - Using the Hard Soft Close in Your Sales Process
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