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The Future of Media, Ads and Commerce (Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce)
FromThe CPG View
The Future of Media, Ads and Commerce (Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce)
FromThe CPG View
ratings:
Length:
18 minutes
Released:
May 23, 2024
Format:
Podcast episode
Description
How has media evolved over the past 40 years, and what cultural touchstones have we lost along the way? What defines the Creator Era, and how does it represent a paradigm shift in media consumption and creation?How have traditional models of media, advertising, and commerce changed over time?
Why do creators hold significant power in shaping the future of media, ads, and commerce?
What sets successful creators apart from the masses, and how do they navigate the path to mainstream success?How do creators disrupt traditional media and marketing channels, and what challenges do they face in doing so?
Why do creators hold significant power in shaping the future of media, ads, and commerce?
What sets successful creators apart from the masses, and how do they navigate the path to mainstream success?How do creators disrupt traditional media and marketing channels, and what challenges do they face in doing so?
Released:
May 23, 2024
Format:
Podcast episode
Titles in the series (54)
The CPG View (Trailer) by The CPG View