A few weeks ago in Copenhagen, stepping onto the stage to open the SFPE Fire Safety Conference and Expo on Performance-Based Design, I took a bit of a gamble. I was invited to give an opening keynote, but instead of talking about my fire science and engineering, I've chosen to confront an often-overlooked cornerstone of our profession: communication. If you follow the podcast, it is not something new to you. I brought up this case multiple times - Fire safety is not just about the technical mastery of fire dynamics and code compliance – we, as engineers, need to be as adept with our communications so that our solutions are put into practice. In this episode, I'm giving my best attempt to recreate my I share the insights from my keynote, focusing on articulating complex fire safety strategies across diverse competencies and the crucial need for innovation in our communication methods. The art of communication within fire safety engineering is akin to translating an intricate language for a varied audience. From investors to fellow engineers in MEP and HVAC, ensuring each stakeholder not only grasps but values the information is key to effective implementation. By popular request, I hope you enjoy this talk for all those who were not able to make it to the SFPE conference in Copenhagen. And those who were there, this perhaps serves as a good refresher of that event and perhaps a point to restart some of the most interesting discussions that happened there.----The Fire Science Show is produced by the Fire Science Media in collaboration with OFR Consultants. Thank you to the podcast sponsor for their continuous support towards our mission.