34 min listen
Ep. 69 - Building Community: Heather Wendt
FromWhat's Your Baseline? Enterprise Architecture & Business Process Management Demystified
Ep. 69 - Building Community: Heather Wendt
FromWhat's Your Baseline? Enterprise Architecture & Business Process Management Demystified
ratings:
Length:
65 minutes
Released:
May 20, 2024
Format:
Podcast episode
Description
Why do some applications have a large following and their revenues soar, while others are struggling with making a sale and are virtually unknown? Or why do you struggle with building internal acceptance for your program?
One reason might be that the former companies were able to build a community that includes not only users (and ends up being a glorified help desk), but also people who are convinced that your program is the best in its market ("superfans" - there is a whole concept around this, but I don't want to go too far here). But now the question is: How do you build such a community?
The guest in this episode is Heather Wendt, the community manager for Gain, Grow, Retain, and she has a lot of experience in customer success and community building. She also worked extensively in the learning field, which is another area to increase adoption in organizations
In this episode of the podcast we are talking about:
Heather’s background
How “community” goes hand-in-hand with customer success
Functions of communities - help, concepts, nerding out, learning/teaching
Why should an organization stand up a community? How to pitch the idea to senior management?
Find and involve super users
Where to find “your people” - examples of good community
How to stand up and manage a community
Measuring the success
Heather can be reached via LinkedIn here: https://www.linkedin.com/in/hmwendt/, and her community can be found here: https://gaingrowretain.com/.
Please reach out to us by either sending an email to hello@whatsyourbaseline.com or leaving us a voice message by clicking here.
---
Support this podcast: https://podcasters.spotify.com/pod/show/whatsyourbaseline/support
One reason might be that the former companies were able to build a community that includes not only users (and ends up being a glorified help desk), but also people who are convinced that your program is the best in its market ("superfans" - there is a whole concept around this, but I don't want to go too far here). But now the question is: How do you build such a community?
The guest in this episode is Heather Wendt, the community manager for Gain, Grow, Retain, and she has a lot of experience in customer success and community building. She also worked extensively in the learning field, which is another area to increase adoption in organizations
In this episode of the podcast we are talking about:
Heather’s background
How “community” goes hand-in-hand with customer success
Functions of communities - help, concepts, nerding out, learning/teaching
Why should an organization stand up a community? How to pitch the idea to senior management?
Find and involve super users
Where to find “your people” - examples of good community
How to stand up and manage a community
Measuring the success
Heather can be reached via LinkedIn here: https://www.linkedin.com/in/hmwendt/, and her community can be found here: https://gaingrowretain.com/.
Please reach out to us by either sending an email to hello@whatsyourbaseline.com or leaving us a voice message by clicking here.
---
Support this podcast: https://podcasters.spotify.com/pod/show/whatsyourbaseline/support
Released:
May 20, 2024
Format:
Podcast episode
Titles in the series (88)
Ep. 1 - Welcome! Who Are These Guys and What Is This All About? by What's Your Baseline? Enterprise Architecture & Business Process Management Demystified