Women and Pleasure with Glynnis MacNicol (PLUS All the thoughts on The Idea of You)

Women's Work: Mom influencing is a multi-billion dollar industry. How the hell did we get here? How did influencing become a job? Why doesn’t Wikipedia mention mom bloggers in their history of women and what does the 19th Century economic philosopher Thorstein Veblen have to do with why we are so enchanted by people who seem wealthier than we are. Consider this your history lesson of women influencing other women to attempt to lead more perfect lives. We start in 1896 with the creation of Vogue, wonder if Lucille Ball was actually the first mom influencer, and scroll all the way to the the beautiful mess of the early Mom Internet. Moms have been commodified since the beginning of moms, the only difference now is who is making the goddamn money. And if past is prologue, will answering all these questions help Jo figure out how to become the influencer of her dreams? Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy informati by Under the Influence with Jo Piazza

44 min listen

Even More Ballerina Farm: Well we just had too much to say about Ballerina Farm to keep it to one episode. Her brand has become a mini empire and I look at it a little like Ree Drummond meets Laura Ingalls Wilder meets the personality of Emily in Paris. Prairie life nostalgia is currently big business and that's why I had to call our very own Wilder/Prairie Life expert Glynnis MacNicol to figure out why so many people have such strong feelings about this woman. by Under the Influence with Jo Piazza

21 min listen

If You Build It, They Will Come: What goes into making the perfect Instagram post? After being unceremoniously rejected from the Harvard of influencing, Jo manages to convince RewardStyle to let her in anyway. In this episode she puts their lessons to use, and tries her best to turn herself into an influencer, to create a shoppable life. She quickly discovers one of the dirty little secrets of influencing: influencers are hiring professional photographers to take a week or a month of content at once. Yes! Influencer photographers are the new wedding photographers. So Jo hires one and tries to take beautiful pictures of her entire family in matching pajamas. This is a disaster. But is it a profitable one? Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

43 min listen

The Parasocial Socials: It is nearly impossible to find a therapist that is covered by insurance, doesn’t have a waiting list, or even just returns your phone calls. Nowadays, we tend to rely more on people we know through social media to provide us with the alleviation of our mental struggles rather than traditional paths such as face-to-face therapy. What are the dangers of this? Being diagnosed by unlicensed advice givers? Being given recommendations for prescription medication that will mess with your brain? Developing an unhealthy parasocial relationship with your mental health provider.Parasocial! What the hell does it mean? We dig into the history of parasocial relationships from 19th Century French philosophers, to 1950s TV celebrities to today's social media influencers. The stakes of this relationship only escalate when influencers are discussing mental health. Sure, there’s some good in destigmatizing mental illness, but what are the chances they’re exacerbating the mental h by Under the Influence with Jo Piazza

42 min listen

Do The Hustle: These days it seems like everyone’s houses look remarkably similar. White kitchens, brushed brass accessories, exposed beams and all the shiplap. Why, you ask? Because we are all under the influence of design influencers. These people log on to Instagram every day and show you, yes you, how to take your older home and make it look newish, modern, but still cozy and old-timey. In a lot of ways this has been a revolutionary and wonderful development: free advice on how to renovate your home at your fingertips. No more subscriptions to design magazines, hiring expensive designers, or spending hours doing research. Nope, it’s right there on Instagram. But, of course, this type of influencing is not without scandal. Often the pressure to perform and establish yourself as a brand has led to overcharging and under providing. And then inevitably, the takedown is much larger than the rise. Ultimately, this episode helps us answer two questions: how does hustle culture lead to can by Under the Influence with Jo Piazza

37 min listen

The Sharenthood: The French have laws limiting parents who Instagram their children. We have no such restrictions in the United States. In fact, social media and the world of influencing are still the wild west when it comes to children, the adorable little creatures whose images are fueling this industry. This episode got darker than we expected as we try to figure out the psychological and emotional impact of sharing images of children online. There are issues of privacy, of consent, of dignity. These ethical and moral quandaries have no easy answers and the only models we have for what this will look like in twenty years are child stars. And, well, we all know how most of them turned out. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

46 min listen

Under the Influence Season 2: Just when you thought it was safe to go back on Instagram, we're here to blow everything up. On season 2 of Under the Influence, we’re exploring what it means to be a woman social media. We’re going into different pockets of influencing from teacher influencers, to fertility and mental health influencers, to talk about how Instagram is a reflection of all the ways women are mistreated in our society. And how we might fix that by shutting it all down. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

4 min listen

Under the Influence with Jo Piazza: Under the Influence is a deep dive into the Mom Internet, a place haunted by aspirational marketing where every mom is a social media influencer trying to sell you something, all while posed in white kitchens that never seem to get messy…with toddlers in cloth diapers that never ever leak; a bastion of carefully curated lives that are #blessed. Behind the airbrushed perfection is a multi-billion dollar industry that is dominated and consumed by women, yet largely ignored by the mainstream media. Journalist and mom Jo Piazza looks at how we got here, what it all means, and how the commodification of motherhood is driving women a little insane. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

4 min listen

Bonus: I Wiped My Kids From My Instagram: A stranger recently approached Jo's kids and their babysitter on the playground. She acted like she knows them, like she knows Jo. But none of it is true. Are you terrified? We sure are.In this bonus episode of Under the Influence Jo commiserates over this crazy incident with top influencer Jess Kirby who completely removed her daughter from Instagram after a similar thing happened to her. Jess made the call so quickly, the way only a mother can do, to wipe her daughter's image offline. Will Jo follow her lead? Is it finally time to take her own children the hell off her Instagram? Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

22 min listen

Bonus: Pay the Bookstagramers!: Momfluencers aren’t the only online creators that have to fight for fair pay. Bookstagram is full of women posting dreamy photos of books and thoughtful reviews of titles, new and old. Their content drives a ridiculous amount of book sales, but do publishers pay the women making these posts? Rarely...if ever. Mostly they just get free books, which doesn’t exactly pay the bills. Fresh off her own book launch, Jo talks to two bookstagramers who have recently started asking publishers to pay them for their work. They also discuss the power shift that happens when women are allowed to review books, diversity within the bookstagram space, and much more. Buy Jo’s new book, We Are Not Like Them! Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

24 min listen

Munchausen by Proxy on the Socials: Munchausen by Proxy has gotten a lot of attention lately with Patricia Arquette's star turn in the series The Act. MBP refers to when a caregiver abuses a child by pretending they are ill in order to get attention for themselves. With the rise and prevalence of social media there are more and more cases of Munchausen by Proxy and Munchausen syndrome happening in the digital world. There are cases of people pretending to be sick themselves to get attention and cases of caregivers pretending their children are ill to get attention, and sometimes to raise money. To talk about all of this I am joined by Andrea Dunlop, the host and executive producer of NOBODY SHOULD BELIEVE ME an investigative true crime podcast about Munchausen by proxy. Andrea is the founder of Munchausen Support, an online resource and non-profit that supports survivors and families. She is a member of the American Professional Society on the Abuse of Children’s Munchausen by proxy co by Under the Influence with Jo Piazza

32 min listen

Bonus: In the Michael's Parking Lot: What happens when a mom influencer broadcasts the attempted kidnapping of her children in the parking lot of a crafting store in California wine country? What happens when those claims are completely untrue? This bonus episode dives into the case of mom influencer Katie Sorensen and what happened last December when she falsely accused a Latino couple of trying to kidnap her two children. Sorensen was recently charged with giving false information to the police. Those charges could carry a sentence of six months in jail. Along with journalist Sara Petersen, Jo delves into what happened in that parking lot and also talk about why it may have happened. Nearly 4.5 million people watched that video Sorensen posted. Her followers skyrocketed. If crisis and tragedy drive more and more attention then is there an allure to post the kinds of things that will get you that attention. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee o by Under the Influence with Jo Piazza

26 min listen

Introducing: The Rise and Fall of LulaRoe: Listen to host Jo Piazza take on the role of guest on a new podcast about the LuLaRoe scandal hosted by Buzzfeed writer Stephanie McNeal.#BecauseofLuLaRoe: The Dream Vs. RealityLuLaRoe’s rise coincided with the rise of influencers and platforms like Facebook Live which retailers used extensively to sell their products and host online events. These platforms became the perfect medium for depicting the aspirational lifestyle that LuLaRoe was selling. Top sellers were encouraged to show off a flashy and upbeat lifestyle by posting about their achievements and using the hashtag #becauseofLuLaRoe. So how did LuLaRoe retailers build their followings online, and what was the reality vs. the image they were creating? Author and Under the Influence podcast host Jo Piazza joins us this week to break down how social media and influencer culture contributed to LuLaRoe’s success. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee by Under the Influence with Jo Piazza

35 min listen

A More Perfect Mother: It’s two in the morning and journalist and author Jo Piazza cannot stop scrolling and scrolling through Instagram, gazing at picture-perfect images of motherhood that look nothing like her own life mothering her baby and toddler. But she realizes that with just one click she can attempt to buy these women’s perfect lives...because every other mother on Instagram is trying to sell you something. Who are these women? Why are they so mesmerizing? Dive down the rabbit hole of the billion dollar mom influencer world with Jo as she pulls back the curtain on this under-reported and under-valued industry. Stop number one, the Mormon Church. Why are so many successful mom influencers members of the LDS community? Have they cracked the code to getting paid for the unpaid labor of motherhood? And how does this all relate to porn? At the end of the day Jo begins to wonder, as she watches her own media industry crumble around her, could this be the future of content? The futu by Under the Influence with Jo Piazza

35 min listen

Burning Cats: It’s no secret the internet can be a terrible place to be a woman. Any woman who ends up in the spotlight faces an intense amount of criticism and hate. For many reasons, the majority of that hate tends to come from other women and in the mom influencer industrial complex it often comes from other moms. After putting herself out there as a potential influencer Jo has gotten her fair share of online hate, but as a former gossip reporter she also has a long history of doling it out. In this episode Jo talks with a woman who built a website to hate on other women online, an original mom influencer who buckled under the hate, and reckons with how to break the cycle of woman on woman hate online. If that’s even possible. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

40 min listen

BONUS: The Business of Laura Ingalls Wilder: Laura Ingalls Wilder probably couldn’t have imagined the multi-million dollar media empire that would emerge from her books. From the television show to prairie chic dresses to dolls to tin cups bearing her name, Laura is a brand, a business and, dare we say it, an influencer. Her stories have spawned industries large and small, both directly and indirectly for nearly a century. In this very special episode from the new podcast, Wilder, Jo discovers how the fantasy of a simple prairie life got sold to millions around the world. Go deeper: Stay at the Prairie House Manor in De Smet, SDThe Queen’s Treasures Melissa Gilbert’s Modern Prairie Stephanie McNeal on the Nap DressSara Petersen’s Momfluenced Follow us for behind the scenes content! @WilderPodcast on TikTok@Wilder_Podcast on InstagramSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

41 min listen

An Authentic Woman: Authenticity might be the most over-used word in the influencer industrial complex. But what does it even mean? What the hell is an authentic woman? An authentic mother? From celebrities to politicians to Instagram moms, women are attacked for trying too hard to get it, or are ripped to shreds for not having enough. This week, Jo tries to figure out how to be a more authentic mother by going to both extremes: she speaks to the surfing Instagram mamas of Byron Bay, as well as a woman who chose to post her home birth on Instagram stories. But at the end of the day is searching for authenticity online just a trap designed to keep us on a hedonistic treadmill that makes us feel bad about ourselves? Or is it actually possible to be a real mom and still get paid for it. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

35 min listen

Is This The End?: Over the course of a year of reporting on mom influencers we watched the business model evolve and shift in myriad ways. There are brand new mom influencers on TikTok who weren't even doing this when we started the podcast. And they're killing it! Jo talks to some of the moms who are just crushing it on the video platform and, of course, tries to master TikTok herself. How do you think that's going to go? We also look to the future of influencing, starting with a conversation between Jo and Gabrielle Carteris, President of SAG-AFTRA, about bringing influencers into their union. There’s so much possibility for this industry and the women who are a part of it. As we wrap up the season, Jo reflects on all of this and decides where she lands in the fabric of the influencer world. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

39 min listen

It’s Time For A Reckoning: In the influencer industry, women make more money than men, but, as in the real world, there's still a steep racial pay gap. There’s an Instagram account that documents this. @InfluencerPayGap brings transparency to the money influencers make from brands and also to document the pay gap between white influencers and influencers of color. Racial inequality is embedded into the influencer space and it weighs heavily on influencers of color. In this episode we talk to the women who are trying to fight against it while the industry is still young and malleable. Unfortunately, this is just one of many real world problems that finds itself being replicated in the influencer space. Politics, conspiracy theories...they creep into our online lives and make our feeds a dark, dark, place. Like QAnon dark. Is there a way out of this? Does the influencer industry really have to fall into the toxic patterns that dominate nearly every other industry on Earth? This week, Jo by Under the Influence with Jo Piazza

40 min listen

An Intermission: In the past six episodes, we’ve travelled far and wide across Instagram’s momosphere. We’ve gone through the history of influencing, learned how to craft the perfect Instagram post, and weighed the consequences of sharing your life and your kids’ lives online. That last one really weighed on Jo. Learning about the potential dangers of posting about your children on social media was a shock and made her question this entire influencer experiment. This week, we’re taking a mental health break away from the ‘gram to process what we know about this insane world. We’ll be back next week with a full episode, but for now Jo and Glynnis have a quick chat to digest The Sharenthood and discuss whether Jo should continue as an influencer. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

18 min listen

A Very Mrs. American Ballerina Farm: So many of you have asked me to do an episode on Ballerina Farm....so here we go! Meet Mrs. American…or rather the winner of the Mrs. American pageant, Mrs. South Dakota, better known as Hannah Neeleman or by her Instagram and TikTok handle, BALLERINA FARM. But why are we talking about a beauty pageant on this podcast? It’s a topic for UTI because Hannah Neeleman as Ballerina Farm is a mom influencer on social media. And she isn’t JUST a mom influencer. She is one of THE most successful mom influencers in the world with 6.4 MILLION followers on Instagram….that’s an insane number for followers for someone who was not a celebrity prior to joining social media. She has also skyrocketed to this level of influence in a very short period of time going from about 100,000 followers to 6.4 million in a little over two years. Ballerina Farm seems to inspire adoration and ire in equal measure and I want to get to the bottom of both emotions. I asked friends by Under the Influence with Jo Piazza

33 min listen

Women's Day Off the Internet: Remember the day Instagram went dark last fall? We sure do. It woke us, and so many influencers, up to how precarious making your living off social media can be. It also reminded us just how dependent and addicted so many of us are to a platform that is indifferent about us at best. In season one of Under the Influence we learned just how much content women are creating and consuming on social media platforms, for better or worse. We have a lot of power to make these places better and we don't even realize it. So what if the world had no choice but to realize it? We might just have a plan for that. With a lesson from Iceland and some major planning, we’ve figured out a way to let women take the reins and show the men in charge of the socials how much power we have over their platform. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

39 min listen

A Shoppable Life: There is a Harvard of influencing. Yes, you read that correctly. And we're going there...or, at least we're applying. Until recently Instagram was for looking, not buying. But one very savvy tech founder helped to solve that disconnect; a woman, naturally. Amber Venz Box is a 34 year old mother of four and the founder of RewardStyle and LikeToKnowIt. In the past decade, her companies have driven $8 billion in sales for brands. This week, with Amber's help, Jo applies to become a RewardStyle influencer and tries to figure out if her life is shoppable. Shoppability is a new term, one that even academics are now using. But finding out if your life as a mother is shoppable is like asking which of your kids is more commercial. And that's where this all starts to get a little uncomfortable. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

33 min listen

Do No Harm: Influencers pop up where women need them most. They create a space to discuss taboo topics and provide resources when social structures fail us. Fertility is one of those topics, and fertility influencers have a large community of women flocking to them for answers, advice, and support. But not all women feel the same about this content. Are fertility influencers good? They destigmatize the topic and offer free information for an otherwise pricey process. Or, are fertility influencers bad? They often are not associated with a medical professional and cannot deliver individual care, just like with mental health influencers. And ultimately, what does the increase of fertility related social media content say about the lack of resources in our society? We wouldn’t even need to turn to social media if we were able to have these discussions IRL. Listen to this week’s episode to decide if you’ll be cheering YAY or NAY for fertility influencers. Learn more about your ad-choices a by Under the Influence with Jo Piazza

46 min listen

I Can't Quit You (or Can I?): What would it take for you to get off Instagram? The promise of better mental health? An urge to detangle yourself from the algorithm? Or maybe it would take a scare. The threat of someone stealing your photos and role playing as you and your family. Any way you spin it, the decision to get off Instagram is a hard one. But if we’re ever going to use our power to improve the platform, it might be what we have to do. This week, Jo talks to two women–one who took the leap off Instagram and one who didn’t despite a horrific experience. These stories tell show us what we risk when we stay on Instagram and why getting off is such a personal choice. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information. by Under the Influence with Jo Piazza

46 min listen

Influencer Kids Are Probably Fed Up - With Fortesa Latifi: What will happen to all the kids having their lives made into content? How do they feel? Maybe they're fine, maybe they're miserable. It is so hard to know because most of them are still so young. But reporter Fortesa Latifi has done a deep dive into how influencer kids are feeling about their entire lives being broadcast online. She spoke to one young woman of an influencer who told her parents she didn't want to be in their videos any more and they told her if she didn't appear they would lose all their money. How should we think of this labor as we consume this content and how can and should the government step in to protect children from online exploitation? by Under the Influence with Jo Piazza

37 min listen

Bonus: A Little Dash of Comfort with Kate Baer: Last week we dove down the rabbit hole of mental health Instagram. We're all in the midst of a mental health crisis right now and frankly we could all use a little help. While social media is often a major contributing factor, if not the source, of these mental health problems, there is also the flipside: comfort creators. These are the people who use social media to post content that you turn to when you are feeling down and need a pick-me-up. They are not necessarily there to give advice like the mental health influencers we covered last week, but instead to show you a picture of their fluffy dog or read you an uplifting poem that helps to release the stress you’ve been carrying all day. For this special bonus episode, Jo is joined by her comfort creator: the poet Kate Baer, whose poems helped Jo through the insanity of her postpartum time and still lift her up today. If you want more Kate Baer in your life you can buy her books I Hope by Under the Influence with Jo Piazza

19 min listen

Breaking: Ballerina Farm Had Her Baby...Why Do We Care?: Why do we care about an influencer baby we will never meet? Ballerina Farm just gave birth to her eighth child.....and the Internet can't handle it. Well, social media can't handle it. The famous influencer's mom announced the birth and now all the influencer message boards are going crazy over it. But why do we care? Why do we care about a woman we don't know and a baby we will never meet? I would argue that influencer babies are the new celebrity babies. They command the same kind of attention. They are also big money. It reminds me of the days when I worked for celebrity weeklies and we all paid millions of dollars for celebrity babies. So let's travel back to those days...back to the magazine wars over celebrity babies before we dissect why we care about this Ballerina Farm baby. by Under the Influence with Jo Piazza

28 min listen

Save Me: There truly is an influencer for everything! After spending a week in the hospital when her son got a concussion (don’t worry, everyone is ok), Jo left with a glaring realization: Rule 35 even applies to the medical industry. The nurses in the ICU revealed that they all follow nurse influencers, even post on Instagram during their breaks, and some have over a million followers. But nurse influencing isn't all scrubs sponsorships. COVID-19 and vaccine hesitation have created a social media battle between nurses who are pro-vaccine and those who are against the vaccine. Some of these nurses have lost their jobs for the things they have said on social media. Some have gotten death threats against their entire family. Some live in terror that misinformation could lead to more and more deaths. Because of the largely unregulated nature of social media, some nurse influencers can spread disinformation with few consequences for themselves and massive consequences for society at large. by Under the Influence with Jo Piazza

33 min listen

Quick and Dirty Ruby Franke Update: Quick update on the Ruby Franke story wherein everyone throws everyone else under the bus. Kevin Franke says he and Ruby were separated! He has been in "a fog" for the past year. Her sisters call her a narcisscist who should be put away forever and her sister-in-law just says Ruby IS NOT her cup of tea. My takeaway? Everyone in this story is awful in their own special awful way. by Under the Influence with Jo Piazza

10 min listen

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Women and Pleasure with Glynnis MacNicol (PLUS All the thoughts on The Idea of You)

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