In this episode, host Karen Piurkowski welcomes Chris Jo, Head of Ecosystem Business & Global Partnerships for the HARMAN Ignite Store at HARMAN International. During the discussion, Chris provides insights on in-vehicle app stores and the opportunities that exist for Android app developers, automakers, and consumers too.   Key Takeaways: [1:42]: Chris provides background on his career [3:30]: Why consumers in major markets have expressed interest in navigation apps and functions that would enable a faster trip [4:25]: Why consumers in the United States are less interested in parking discovery and payment apps than consumers in China and Europe [5:18]: The importance of studying consumer behavior as you are building out in-vehicle platforms [5:57]: Reasons why an OEM may opt for an embedded vehicle app store [7:20]: High level overview of the HARMAN Ignite Store [8:13]: Chris explains why the HARMAN Ignite Store Developers Portal is unique [8:56]: Chris shares which types of applications are in the HARMAN Ignite Store Developers Portal [10:12]: Why OEMs should choose the HARMAN Ignite Store [11:17]: Why Android app developers should be interested in the HARMAN Ignite Store Developers Portal [12:45]: What’s on the horizon for in-vehicle app stores Sponsors Brought to you by HARMAN   Mentioned in this episode: HARMAN Ignite Store Developers Portal