“99% of your customers are legitimate… don't put too much friction in place for them just because you're trying to stop that 1%.” In episode 6 of What The Fraud?, host Thomas Taraniuk is joined by Fraud and Payments Manager at international footwear brand FitFlop, Adam Sherlock. Tom and Adam discuss the different ways that fraud is perpetrated in the eCommerce industry, how synthetic learning technology can be used to help fight against fraud, and Adam also provides his top three tips to help companies better protect themselves. Sumsub's website: https://sumsub.com/Sumsub's LinkedIn: https://www.linkedin.com/company/sumsub/Sumsub's Facebook: https://www.facebook.com/sumsubSumsub's Instagram: https://www.instagram.com/sumsubcomSumsub's YouTube Channel: https://www.youtube.com/@SumsubcomThomas Taraniuk on LinkedIn: https://www.linkedin.com/in/tomtaraniuk/ Hosted on Acast. See acast.com/privacy for more information.