Hester Ndoja, CAE joined the Florida Society of Association Executives in January 2008 and recently, she was named President and CEO in February 2024.  Hester has gained experience in just about every area of association management while at FSAE and earned the Certified Association Executive designation (CAE) in 2009. Hester has a passion for salesmanship and discusses the significance of attentive listening and its transformative impact on her professional trajectory. She believes that the key to selling lies in the art of listening intently, empathetically grasping the needs of the customer, and fostering personalized connections to cultivate lasting relationships.Host and Founder: Lowell Aplebaum - CEO & Strategy Catalyst at Vista Cova Producer and Operations: Amy Hager - Strategy Advisor at Vista CovaVideo and Audio Editing: Savannah BraggMusic: Slow Burn by Kevin MacLeodLink: https://incompetech.filmmusic.io/song...License: http://creativecommons.org/licenses/b...