In this episode we’re talking with Laura Belgray of Talking Shrimp, who’s not only a professional copywriter, but she’s absolutely hysterical! Laura is an expert on teaching people how to create copy that makes customers open their wallets by using their words in the most effective way. Today she shares the biggest mistakes that she sees in terms of copywriting, how you can make your own copy specific to whom you want to talk to, and how to get better at writing if it’s not really your thing (yes, anyone can get better at writing)! Show notes and links for this episode can be found at www.katenorthrup.com/podcast.