Embark on an entrepreneurial odyssey with Elise Ivy, the dynamo at the helm of Rokne Pickleball Paddles, as she recounts her pivot from the glare of television cameras to the competitive world of sports equipment manufacturing. With a dash of humor and a sprinkle of stardust, Elise's story is one of embracing the pickleball craze and transforming it into a thriving business with her brother. Her infectious enthusiasm for the sport and knack for innovation shine through as she unveils the patent-pending technology of their Aero Blade paddle and the intricate journey from concept to court.Picture this: a former TV personality and her brother, mastering the art of synergy to conquer the burgeoning pickleball market. Our engaging chat with Elise traverses the rigorous process of product testing, enlisting professional athletes, and the delicate interplay between marketing ploys like sending paddles into space and the groundwork of logistics. We get candid about the cultural tide that's carrying pickleball into sororities and beyond, with Elise painting a vivid picture of strategic choices and the resolve to keep the focus sharp on what they do best: crafting exceptional paddles.The episode rounds off with a peek into the inclusive world of pickleball, as we discuss Rokne's initiative to launch an affordable line of paddles, democratizing the sport for all. Elise regales us with tales of underestimated elder statesmen of the courts and the ambassadors who champion the brand with authenticity, heralding a new era of pickleball fanaticism. Her parting words leave you inspired and in eager anticipation of what's next on her horizon, ensuring that her next visit to our show is one you won't want to miss.