Dylan Ratigan interviews Aneela Idnani, the co-founder of HabitAware, a smart bracelet designed to help individuals with subconscious mental health issues like trichotillomania, skin picking, and nail biting by making them aware of their behaviors. The device vibrates to alert the wearer of their habits, aiding in behavior change. Having sold thousands of units across 80+ countries, the product is backed by research grants and is recommended by over a thousand professionals. The company operates on a direct-to-consumer model, with plans for a subscription model for enhanced app functionalities. The success of HabitAware is gauged not just by sales, but by the positive life changes it brings to its users.