Today we are happy to welcome Diana Florescu and Piyush Puri. Diana is the CEO and Founder of mediaforgrowth, a media for equity advisory firm, specialised in Series A to pre-IPO media capital fundraising. Piyush leads the Brand Capital International team in Silicon Valley as Vice President of BWI, the strategic investment arm of The Times Group – India’s largest multimedia conglomerate. In this episode you’ll learn:- How media for equity came to existence as a category of venture investing and why media companies are increasingly active in the space- The story of Times Group of India and its journey to investing media capital in more than 900 brands over the last 18 years- What the typical media for equity deal looks like and how media is priced in such deals