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Quick On The Draw

Quick On The Draw

FromThe World of Business


Quick On The Draw

FromThe World of Business

ratings:
Length:
29 minutes
Released:
Apr 14, 2011
Format:
Podcast episode

Description

In an age of high technology communications, two long-established  companies in a single German city are still battling each other for supremacy in a global marketplace ... in pencils. In Nuremberg Peter Day asks Faber-Castell and Staedtler how they both stay sharp ... and finds out what light (and shade) they can throw on the success of German industry and the viability of Europe as a single economy. 
Producer: Caroline Bayley   
Editor: Stephen Chilcott
Released:
Apr 14, 2011
Format:
Podcast episode

Titles in the series (100)

Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.