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    Back on the Road

    Back on the Road

    FromThe World of Business

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    Back on the Road

    FromThe World of Business

    ratings:
    Length:
    28 minutes
    Released:
    Dec 30, 2010
    Format:
    Podcast episode

    Description

    The United States auto industry has just limped through the biggest industrial car crash in history. The Ford Motor Company has an industry outsider, Alan Mulally, at the helm as its new chief executive. He tells Peter Day how he changed the way Ford works and it is now back in the business of selling cars.
    Producer: Caroline Bayley
    Editor: Stephen Chilcott
    Released:
    Dec 30, 2010
    Format:
    Podcast episode

    Titles in the series (100)

    Insights into the business world - featuring content from BBC Radio 4's In Business programme, and also Global Business from the BBC World Service.