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Autoline This Week #1731: Ford’s Marketing Dynamo

Autoline This Week #1731: Ford’s Marketing Dynamo

FromAutoline This Week - Video


Autoline This Week #1731: Ford’s Marketing Dynamo

FromAutoline This Week - Video

ratings:
Length:
27 minutes
Released:
Oct 4, 2013
Format:
Podcast episode

Description

Alan Mulally and Mark Fields – the top two executives at Ford -- get much of the credit for bringing the Blue Oval back from the brink during dire economic times. But the man whose contribution shouldn’t be overlooked because he sets the tone with the buying public through television, print and social media is Jim Farley. The once Toyota and Lexus Golden Boy, now in his 6th year with Ford, continues to break the automotive marketing mold by pushing the envelope. Joining John McElroy to discuss Ford marketing with Jim Farley are Karl Henkel from The Detroit News and Keith Naughton of Bloomberg News.
Released:
Oct 4, 2013
Format:
Podcast episode

Titles in the series (100)

Autoline This Week is the first stop for auto executives, insiders and consumers looking for the latest automotive news. Each week John McElroy, one of the deans of the Detroit automotive press corp, brings his expertise and analysis to the issues and interviews driving the automotive world. He moderates a panel of automotive journalists as they discuss the week’s news and interview top industry newsmakers