Host Colbert Cannon sits down with Payne Brown, President of THINK450, the marketing and licensing arm of the NBA Players Association. We hear about his transition from local government to helping broker Comcast’s acquisition of NBC, and his ambitions for the iconic NBA brand. We discuss the need for proactive change in diversity and inclusion efforts and what we stand to lose if we fail to do so. Visit THINK450’s website here to learn more. Read “Letter From a Birmingham Jail" by Martin Luther King Jr. -- Payne’s Best Idea -- here. You can stream "The Last Dance", Colbert’s Best Idea, now on Netflix.