If you have ever watched any of Paul’s exercise videos on his YouTube channel, you’ve seen him using equipment made by Eleiko, one of the most successful family-owned companies in the world based in Sweden. Paul’s love of Eleiko runs far deeper than merely being a serious fan of their equipment and gear as you’ll discover in this week’s Living 4D conversation/reunion with Gunnila and Erik Blomberg, the mainstays behind this internationally renowned company. The Blombergs share the deep respect and affection they have for Paul and the CHEK Institute and how Gunnila helped bring CHEK principles and How to Eat, Move and Be Healthy to an international audience hungering for it. Learn more about Eleiko — their array of equipment, educational offerings and success stories — on their website.TimestampsThe origins of Eleiko started with waffle irons. (4:12)Paul’s role in keeping Eleiko focused on functional training, not machines. (13:30)What strength means to Gunnila and Erik. (22:44)Performance, learning and kindness. (27:20)Myths about kids training with weights. (31:23)Teaching true health versus selling unhealthy products. (40:55)Does the typical exercise routine start with a machine or free weights? (52:58)How Gunnila was so instrumental to Paul’s work with How to Eat, Move and Be Healthy. (58:32)Passing the torch to the next generation. (1:05:38)Navigating the challenges and growth before, during and after the COVID pandemic. (1:12:30)Gunnila is a cool grandmother. (1:22:46)ResourcesThe Family Business NetworkWatch Gunnila describe how lifting makes her feel complete on YouTubeThanks to our awesome sponsors:PaleovalleyBiOptimizers US and BiOptimizers UK PAUL10Organifi CHEK20CHEK Academy Open HouseWe may earn commissions from qualifying purchases using affiliate links.