31 min listen
The PR Week: 3.7.2024 - Charlotte Tansill, Ogilvy PR
FromThe PR Week
ratings:
Length:
38 minutes
Released:
Mar 7, 2024
Format:
Podcast episode
Description
The spot starring actor Michael Cera from CeraVe was one of Super Bowl LVIII’s big hits, and now other brands want to know how they can have the same kind of big-event impact. That’s one insight from Charlotte Tansill, North America president of Ogilvy PR, who joins The PR Week Podcast to talk about the hit Super Bowl campaign that went way beyond a big game ad. She also discusses how Ogilvy’s disciplines work together on a big campaign, and when they partner with other WPP firms.Plus, the biggest marketing and communications news of the week, such as Pop-Tarts asking Taylor Swift for her homemade recipe, Pepsi’s global rebrand and lessons learned from working with influencers.
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Released:
Mar 7, 2024
Format:
Podcast episode
Titles in the series (100)
The PR Week 9.7.2018: Jennifer Connelly, CEO, JConnelly: Jennifer Connelly, CEO of her eponymous firm, joined Steve Barrett and Frank Washkuch on this week's episode to talk about working with high-profile clients such as Anthony Scaramucci and Tony Robbins, The Mooch's short-lived White House gig, and more. by The PR Week