39 min listen
A Spaceview over Accutron and The Citizen Watch Group
A Spaceview over Accutron and The Citizen Watch Group
ratings:
Length:
59 minutes
Released:
Feb 23, 2021
Format:
Podcast episode
Description
In this episode of The Accutron Show, our hosts welcome to the studio Jeffrey Cohen, President of Citizen Watches America, and Michael Benavente, Managing Director of Bulova and Accutron. Together they go "behind the scenes" on the relaunch of the iconic Accutron brand, discussing the strategy, the collections and the celebration of Accutron's 60th Anniversary. This episode concludes the first season of The Accutron Show. We are not going anywhere, simply stay tuned! Episode Highlights:12:20 - Everything is driven by data. Everything is about listening to the consumer and using it as a barometer for all activations. We have to be consumer-centric. 13:45 - There is no brand loyalty anymore today. The baby boomer generation were more brand loyalists but Millennials and Generation Z decide almost day-to-day what to buy and which brands to follow. You have to be relevant to them. 19:31 - My number one job is to think about legacy. With Citizen we wanted to be the true democratic watch, the watch for all citizens, and with Bulova we have the ultimate legacy of America and NYC. 48:35 - We are all about stories. So really my job is to connect to the consumer through emotional storytelling.Learn more about the Accutron watch here, and follow @AccutronWatch:InstagramTwitterFacebookSubscribe to this podcast on Apple Podcasts and Spotify to hear new episodes as soon as they're released.Follow our hosts on social media:Bill McCuddy: Facebook / Twitter
Released:
Feb 23, 2021
Format:
Podcast episode
Titles in the series (64)
Time Travel with Jack Forster: This episode features watch connoisseur royalty, Jack Forster editor in chief of Hodinkee.com. Jack discusses with our hosts about the origins of his renowned digital platform, the future of print media and the book he wrote to celebrate the 60th anniversary of Accutron. by The Accutron Show