Assouline Publishing is considered to be the first luxury brand devoted to culture. In this episode of The Accutron Show, our hosts meet its founder, Prosper Assouline, and discuss with him, how culture and design come together to give life to their visually unique books and their meaning in the digital era we live in. Episode Highlights: 9:33 - Prosper Assouline promises that in 20 years, printed books will still be around. He's not sure about the iPhone but books, for sure. 14:54 - Our hosts ask Prosper about the origins of Assouline Publishing. From his experience working for a magazine, to his first book created with his wife about their favorite hotel, Prosper talks about the experiences that brought him to found the iconic publishing house. 19:25 - What is the role of Assouline's brick and mortar store? Prosper sees the store as his private library, a place that make you fall in love with the book. Learn more about our guests:Assouline Publishing:InstagramFacebookTwitterLearn more about the Accutron watch here, and follow @AccutronWatch on Instagram. Subscribe to this podcast on Apple Podcasts and Spotify to hear new episodes as soon as they're released.Follow our hosts on social media:Bill McCuddy: Facebook  / Twitter