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TRP 187: The Value Sale with Ian Campbell

TRP 187: The Value Sale with Ian Campbell

FromThe Rainmaking Podcast


TRP 187: The Value Sale with Ian Campbell

FromThe Rainmaking Podcast

ratings:
Length:
27 minutes
Released:
Feb 29, 2024
Format:
Podcast episode

Description

Ian Campbell is CEO of Nucleus Research, where he is responsible for the company’s investigative research approach, product set, and overall corporate direction. A recognized expert on ROI and TCO analysis of technology, Campbell is a frequent speaker at industry and business events. He has been featured in the New York Times, the Wall Street Journal, the Economist, and the Financial Times.
Campbell teaches an executive course at Babson College in Massachusetts and is a frequent guest lecturer at Stanford University; the University of California, Berkeley; Massachusetts Institute of Technology; Harvard University; and Boston College.
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Links:
https://www.amazon.com/Value-Sale-Prove-More-Deals-ebook/dp/B0C67GSKKD
https://www.linkedin.com/in/iancampbellnucleusresearch/
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Released:
Feb 29, 2024
Format:
Podcast episode

Titles in the series (100)

The Rainmaking Podcast will help you to get more business, better business, and all the business from your clients. This podcast is for professional services firms, law firms, and professional sales people. Discover the secrets of the world's leading experts in client development, business development, sales, closing, prospecting, networking, negotiation, influence, motivation, and achievement. www.therainmakingpodcast.com