I used to have a saying in my business, especially about my brand and photos, that it's always sunny summertime in my world. 
 
I love bright, breezy colors and the chill and ease feeling of summer, so I want my brand to embody that.
 
But for a long time, I tried to live that energy too, of always being in summer - constantly growing, blooming, and being active.
 
And it got exhausting.
 
I've realized that there needs to be times of rest and regrowth in the lifecycle of life and my business. 
 
My business can look and feel vibrant and sunny, even if I'm personally in an autumn or winter season. 
 
A period of shedding, releasing, or hibernation can be valuable to refresh your business and your own energy and well-being. 
 
It has taken me (and my Ruler energy) some time to accept that I need some periods of downtime where I'm not always in growth mode. I really need this to imagine and create what's next.
 
So today, we're talking about the lifecycle of your business and honoring where you are and what you need.