Our guest today, Jill Shah, Production Designer at Future Colossal, shares how she capitalizes on her abilities as a generalist, asserts herself to create opportunities, and harnesses the power of storytelling in design.Highlights:Leverage spatial design skills from architecture in experience design by focusing on technology integration and storytelling instead of just function.As a generalist, talk confidently about your broad skillset and give examples of how you've tackled challenging, multidisciplinary projects.Be assertive in asking for opportunities to expand your role and prove yourself; people appreciate self-starters.Storytelling is key in experience design - use lighting, sound, sequence etc. to evoke emotions.Documentation is critical but often neglected - market your work by taking time to create a "package" about each project.Guest Bio: Jill is a New York-based experiential artist and creative technologist who leverages algorithms to (new)ance our physical environments. Driven by her passion for more humanized nuances in an increasingly mechanized world, her work allows users to touch, feel and ponder over the role that algorithms and technological advancements can play in pushing ‘craft’ to newer boundaries.Jill received her MFA in Design and Technology from Parsons School of Design and since then has served as an Experiential Production Designer at Future Colossal, an award-winning innovation lab that designs and executes memorable interactive spaces. Motivated by the belief that skills and knowledge must be accessible, she is also a passionate educator who has taught design classes and facilitated several technical workshops at the New School.https://jillshahh.com/

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