Sharon Rechter is the co-founder of First Media, a multi-platform, content publisher that is dedicated to the do-it-all millennial woman. First Media's clever, lifehack style videos bring in over 1.7 billion monthly views on social media and their BabyFirst TV cable network reaches over 60 million US homes. Their social media brands, So Yummy, Blusher, and Blossom, have an average of 50mm views for every video post on social. Sharon truly embodies the mission of her business as an inspiring woman, mother, and entrepreneur. We’ll chat with Sharon on why she left her career as a lawyer, what it takes to make a video go viral on social media, why women need to talk more about money, and how she juggles being an entrepreneur & a mother of four. In this episode, we'll talk to Sharon about: * How growing up in an entrepreneurial family in Israel influenced Sharon. [1:32]* Learning that, as a woman, she had a different set of tools in a negotiation setting. [4:01]* Where Sharon got the confidence to ask for a raise early in her career. [8:23]* Hear about Sharon’s 24-hour depression budget when things go wrong. [9:35]* Taking on massive projects in the early days of First Media – like starting their own cable network – with virtually no experience. [11:09]* How Sharon and her partner, Guy, approached fundraising by leveraging interest. [2:58]* Starting BabyFirst TV without any children of her own and gaining women’s trust. [16:00]* Mastering the art and science of what makes a video shareable on social media. [18:22]* Learn how Sharon juggles her life as an entrepreneur and as a mother of four by letting go of guilt and being present wherever she is. [19:06]* Sharon shares the value and importance of writing down goals for both herself and children [21:56]* Sharon discusses how she thinks about growth & being cash flow positive in business [24:55]* How Sharon approaches the difficult conversation about money with her children. [26:10]* Money as a taboo topic and how Sharon thinks we can change that narrative. [29:09]Follow Sharon: * First Media: https://first.media/* BabyFirst TV: https://www.babyfirsttv.com/* So Yummy Instagram: https://www.instagram.com/soyummy/ * Blusher Instagram: https://www.instagram.com/blusherglam/ * Blossom Instagram: https://www.instagram.com/blossom/ Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.