The breakdown before the breakthrough…This year, my fourth in the online world, absolutely threw me for a loop.It started out with a $100k launch and a heightened sense of WOW everything is snowballing in the right direction.THEN I was tested…over and over.This lesson is two fold:1/ experimentation mindset is everything2/ doing business following other people’s strategies isn’t a direct path to successI made the decision to turn the Momentum Mastermind into a membership model. This meant that after 2 months, the ladies were able to give notice.I told myself that because I’m an incredible business coach, that even though they could….they wouldn’t.BUT, within a week of the Mastermind beginning I had my first client share that she already knew she would only be staying 3 months. She had been in my Mastermind previously but felt that this new style of container wasn’t a good fit for her.I felt instant shame.And spent the next few months in that energy of lack and fear.By the middle of the year I was in a mess.Financially and emotionally.Then I got COVID….which strangely was the beginning of the breakthrough.Because it brought to the surface the conversation of whether it was worth staying the course…..when I wasn’t feeling lit up or liberated. I had to face this “should I quit this” thing.And it was the beginning of the most beautiful realisation.I absolutely 150% love what I do…helping women create success on their terms and explode their impact is my JAM.But I’d started making money be the measure of MY success. When the truth is, I have plenty of money.What I desire is to do more of the work that lights me up.To help more women.And to give others the permission to do their business THEIR way.I made massive changes to the Mastermind, began doing more for FREE and rediscovered my joy.The biggest shift in all of this has been better integrating my human design in my biz & empowering others to do the same.The frequency inside the Momentum Mastermind is unrecognisable ✨.The waitlist is open and when you hop on you gain early access, $500 off and a tonne of  bonuses - so go do that now! ----------------------------------Please come say hi!Leave me a reviewJoin the Human Design for Marketing FB group, here where I go behind the episode scenes and answer your questionsFollow me on IGCheckout our YouTube channelDownload your Human Design chartBook a Human Design for Marketing reading with YvetteHop on the Frequency Project waitlist