45 min listen
171. Help! My Client Wants to Test My Copy!
171. Help! My Client Wants to Test My Copy!
ratings:
Length:
27 minutes
Released:
Feb 21, 2024
Format:
Podcast episode
Description
“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When a client starts to talk to you about potentially running tests on your copy, this is something that you should not only embrace, but even be excited about.
Testing your copy is a chance for you to better serve your client, allowing you to learn a lot about what resonates with a particular audience. In this episode, Nicki and Kate discuss how testing works, as well as different opportunities for testing copy that could help you deliver more value and drive better results.
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Mentioned on this Episode
What is a Copywriting Test and Should You Do One?
Related Links
Know Your Copywriting NumbersCopywriting Metrics: What You Need to Know
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Get Free Copywriting Training here
Testing your copy is a chance for you to better serve your client, allowing you to learn a lot about what resonates with a particular audience. In this episode, Nicki and Kate discuss how testing works, as well as different opportunities for testing copy that could help you deliver more value and drive better results.
---------------
Mentioned on this Episode
What is a Copywriting Test and Should You Do One?
Related Links
Know Your Copywriting NumbersCopywriting Metrics: What You Need to Know
---------------
Get Free Copywriting Training here
Released:
Feb 21, 2024
Format:
Podcast episode
Titles in the series (100)
Laser Copy Coaching: Refining Pitches, Finding Focus, and Adding Companies to Your Pitch List by Build Your Copywriting Business