Despite widespread adoption elsewhere in the world, modular construction has been slow to take hold in the U.S. Assembly OSM CEO Andrew Staniforth makes a compelling case for the construction technique’s affordability, sustainability and speed—as well as reasons why the practice is still in its infancy domestically.Insights to Share: Modular construction is an option that provides a compelling combination of affordability, sustainability and speed.A tight labor market and strong real estate fundamentals make modular construction more viable.Affordable housing is a challenge that will require non-traditional thinking—like modular construction—to solve. “Naturally occurring affordable housing is just an Econ 101 problem like supply and demand. The more housing that you build, it will lower the price. And I think as we start getting to scale, we hope to be able to move the market.”Andrew StaniforthCEOAssembly OSM