Kathryn Primm, DVM, CVPM, has spoken with students, pet owners, and other veterinarians about effective communications, marketing and the roller coaster that is private practice. She has a social media presence on Twitter, Facebook, and Instagram and enjoys interaction with others about her passions, animals, and communication. She is owner, founder, manager, and chief veterinarian at Applebrook Animal Hospital, opened in 1998. She obtained her CVPM in 2019 and is the world’s first Fear Free-certified professional. She has been on the Fear Free Advisory Panel since 2016 and hosts 2 popular podcasts, Nine Lives with Dr Kat and Dr Kat Gone to the Dogs on Pet Life Radio. She recently joined the Editorial Advisory Board for MJH Life Sciences™/dvm360®. Dr Primm is a Registry of Approved Continuing Education-approved national conference speaker, appearing at well-known venues like Fetch dvm360Ⓡ, VMX, Fear Free Symposia and New England Vet Conference.   Dr Primm also wrote a book for pet lovers, Tennessee Tails: Pets and Their People, published in 2013. She is a blogger and media personality, granting interviews to Woman’s Day, Prevention, Health, and Forbes magazines.  

Art Markman, PhD is the Annabel Irion Worsham Centennial Professor of Psychology, Human Dimensions of Organizations, and Marketing and Vice Provost of Continuing and Professional Education and New Education Ventures at the University of Texas at Austin. He has written over 150 papers on topics including reasoning, decision making, and motivation. Art brings insights from cognitive science to a broader audience through his blogs at Psychology Today and Fast Company and his radio show/podcast Two Guys on Your Head. He is the author of several books including Smart Thinking, Smart Change, Brain Briefs, and Bring Your Brain to Work.