Welcome to "Ask the Tech Coach," a podcast for Instructional Coaches and Technology Integration Specialists.

In this episode of “Ask the Tech Coach,” Jeff and Susan welcome Sam Kary, Thom Gibson, and Amy Fusarelli to discuss video production and how to get started, craft the perfect video to make something that your teachers want to watch and learn from.

If you would like to be a part of future podcasts and share your thoughts, please contact the podcast.  We would love to have you join the show.
Join the TeacherCast Tech Coaches Network!

Are you a Tech Coach or looking to become one this year?
Are you searching for support in your position?

The TeacherCast Tech Coaches Network, is a brand new Professional Learning Network designed specifically for Tech Coaches and designed to provide weekly support for all Instructional Coaches.

Click Here to Join!
Video Production Tips & Tricks

Let’s chat about all of this in the context of YouTube – 2nd largest search engine
Video Types

Search based
Discover Based – Video recommended on the backend of another video
Community Based with a core audience who will always come back and watch your videos
YouTube style vs. Classroom videos
Vlog
Tutorial
Does one work over the other?

What draws the person in?
Make it appealing
Look at length and amount of details needed


Getting Started
Process

Figure out who your audience is and plan your videos accordingly

Just for your teachers
Global audience


Be ready to evolve with your audience and their needs
Develop your own design skills and know your time frame available for content creation


Equipment

Cell phone camera for start up process
CAMO app to use phone wirelessly as a webcam
Be aware of screen resolution – If you have a larger monitor use it for recording
Audio – Microphone

Rode Wireless Go Mic – connects to camera and individual and then use a lavalier. This allows for better calibration.

Also good for short form content such as Tik-Tok or videos where you are moving


Fifine – Desk microphone -
Be aware of room acoustics – preferably a room with carpet
Keep microphone as close as possible to your mouth


Camera

ZVE Sony camera
Shure MV7


Applications

Screencastify – free and simple for beginners
Screen recording to WeVideo to YouTube– Amy

Plan out on Google Slides
Background Music


Screen-Cast-O-Matic Recorder & Editor – Susan
Canva for Thumbnail graphic creation
Screenflow for recording
tv - shows various views of what thumbnail would look like


Crafting the Perfect Video
Promoting Channel / Videos

Facebook vs. YouTube – algorithim doesn’t “get along”
Promotion across platforms may not actually be a good idea in all cases
Focus on making the most optimal content for YouTube – Let YouTube decide to put the content in front of people
Use your own video to promote your other videos
Watch...